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| What You Should Know When Shopping for Your Nutritional Supplements It’s the most common sight in the vitamin isle, a confused individual among a sea of supplemental choices. “Which brand should I choose or does it make any difference?” they often ask. Many unknowing customers with good health intentions assume one product is just as good as the next, and select the lesser priced item. Others stay with a certain brand because it is what they have used for years. Unfortunately, in today’s competitive market, nothing is ever that simple. When that speculative eye turns on products for consumption, uneducated choices can lead to both wasted dollars and in some cases, health endangerment. Selecting the best products for you and your family involves developing a little knowledge about supplements in three basic areas: Brand Manufacturing Practices: Not all brands manufacture their own products. Some suppliers of nutritional products robotically “call-in” orders for whatever supplement is in need or hot demand for that month. Let’s use the popular and powerful antioxidant, Grape Seed Extract, as an example. When Grape Seed Extract first arrived on the shelves a few years back, it quickly became a top seller touted for its support of circulation problems and eye health. Then marketers began selling it as the new superstar ingredient for “wrinkle reduction”, and the creams and supplemental products exploded in the industry. Supplement companies that did not manufacture their own Grape Seed Extract had to scramble to source this “market hot” antioxidant. Some companies struck deals with the wineries in plentiful Italy and offered to purchase tons of grape seeds if the wineries would grind the seeds up, place them in small capsules, bottle the capsules in certain numbers, put a designated store name or company label on the bottles and ship them out. This is what is referred to as a supplier “call-in”. The problem with this scenario is the supplier has no guarantee on the Grape Seed Extract purchased from the wineries. Did anyone test this ground up powder to see if it was actually Grape Seed Extract? Where there bacteria from flies landing on the seeds? What about the growing conditions, where pesticides used within the soil or sprayed on the grapes? Who did the quality control tests that assured supplier and customers that this product was the appropriate milligram strength and was actually safe to consume? The very best nutritional products are those that are made and controlled by the manufacturers and come with a quality guarantee and scientific research to back it. Quality: Product quality can vary greatly. The consumer’s decision should be based on finding out what is really in the supplement. There is a difference in the quality of a certified product that comes from a manufacturer that harvest their own olives leaves or grape seeds and organically grows or ethically wild harvest their own carrots and tomatoes that go into your whole food supplement as the source for beta carotene and lycopene, or the ginger for therapeutic inflammatory or digestive relief. Imagine the care that these kinds of companies put into these high quality supplements for your body to thrive on? Guaranteed, they will not be the cheapest priced product on the shelf or be offered in large discount warehouses. This kind of quality does not come from taking short cuts in their cultivating practices or by pinching their pennies on scientific research necessary for product quality guarantees. Bottom line – you get what you pay for and your health is dependant on the quality of what you provide it and consume! Trust: It all boils down to this one word, “Trust”. You do not have to be an insider in the industry to know what to buy. Trust begins at the cash register in your local health food store. Small and independent, these stores have been the backbone in the beginning of this now very large industry. Their friendly staff is honest, knowledgeable and product savvy, and their prices are reasonable. They pride themselves on customer service through providing education to there customers and doing their “homework” to stock their limited shelf space with the best of the best for you, your health and your customer loyalty. They are there to assist you in alleviating the some confusion by offering answers to your questions. Some stores are even staffed with nutritionist and other certified health educators. Finding that resource in your local community will prove to be of great value and the real dollar saver! Article provided by – Kelli Rose |
